On August 1, 2025, at the Park Hyatt Hotel – Ho Chi Minh City, Vietnam Report Joint Stock Company, in collaboration with VietNamNet Newspaper, successfully organized the Vietnam CEO Summit 2025 under the theme: “Digital Branding and the Future of Vietnam’s National Brand.” The Vietnam CEO Summit 2025 attracted significant attention and participation from numerous senior leaders of major enterprises, leading companies in the finance – technology sectors in Vietnam, top economic, financial, technological, and management experts, representatives from international trade organizations, and domestic and international media agencies.
Professor John Quelch — one of the world’s leading scholars in brand strategy, former Vice Dean of Harvard Business School (USA), and currently Vice Dean at Duke Kunshan University (China) — brought sharp insights on branding in the digital era. The “Brand Wizard” emphasized the importance of balancing push and pull marketing strategies and warned businesses not to neglect the basic principles of distribution and media channel management.
In a flat and highly competitive world where technology can be shared and business models easily replicated, branding has become the most sustainable differentiator. A strong brand is not only a market advantage but also a symbol of vision, culture, and leadership capacity
Delivering opening remarks, Mr. Vu Dang Vinh, General Director of Vietnam Report and the event host, emphasized: “Vietnam is entering a transformative phase of economic and geographical restructuring. This is a pivotal moment for the Vietnamese business community to come together and explore a strategic question: How can Vietnamese brands, businesses, and products assert themselves on the global stage? I hope this summit sparks new narratives and deep perspectives in the context of technological disruption and the digital era, inspiring every leader and business to shape their own path forward.”
Attending as an honorary guest, Mr. Tran Quang Tuan, Chairman and CEO of CENTRAL Construction Joint Stock Company, shared in-depth views on brand strategy for Vietnamese enterprises in international markets. According to Mr. Tuan, penetrating key markets such as the Middle East and Taiwan requires a strong internal foundation, digital transformation, and a skilled, professional workforce.
As a pioneering Vietnamese general contractor expanding abroad, CENTRAL places strong emphasis on selecting and training highly skilled, diligent personnel — a key competitive edge. Additionally, stable financial capacity and strict cash flow control provide a solid foundation for CENTRAL to confidently participate in large-scale international projects. According to Mr. Tuan, these capabilities are our ticket to go global, positioning CENTRAL as a trusted and sustainable partner for international investors.
Mr. Nguyen Anh Tuan — Co-founder and Co-chair of the Boston Global Forum, and the first Editor-in-Chief of VietNamNet — delivered a strategic message about the role of branding in enhancing national stature. In his speech, he stated that allocating financial resources wisely to digital branding and AI projects, especially ethical technology; building a team with deep understanding of the U.S. and global landscape, capable of creativity and connecting with elite international networks. Ultimately, he concluded that genuine quality, transparency, and national identity are the foundational elements for Vietnamese brands to succeed on the global stage.
As a leading general contractor, CENTRAL views digital transformation not as a trend, but as a strategic lever to enhance operational efficiency, increase project value, and adapt to an increasingly complex business environment. Understanding the construction industry’s unique challenges — where scale, timelines, and cross-departmental coordination are critical — CENTRAL has built a comprehensive digital ecosystem.
The company integrates advanced platforms such as ERP, Bravo, Power BI, Office 365, Cloud Server, and eOffice, creating a seamless, transparent, and real-time data flow across all functions. This system not only standardizes processes and optimizes resources but also empowers accurate, agile decision-making at all management levels.Digital transformation has allowed CENTRAL to streamline operations and establish a distinct competitive advantage — an agile, efficient system ready to thrive in the digital era of construction.
With unwavering commitment to quality and responsibility, CENTRAL continues to maintain its core identity, contributing to national development while asserting the role and vision of a Vietnamese construction enterprise both domestically and internationally.
